Team Biden-Harris Announces Additional Campaign Leadership
Today, President Joe Biden announced additional leadership for his reelection campaign who will lead Team Biden-Harris’ data and analytics strategy over the next 16 months. Translating polling and raw voter data and building accurate models will help inform critical campaign strategy, from where to hold campaign events to what messages are included in paid media to how much the campaign will spend and on what tactics.
• Becca Siegel, who served as President Biden’s Chief Analytics Officer during the 2020 primary and general election, returns to Team Biden-Harris as a Senior Advisor. Siegel will lead the campaign’s effort to comprehensively integrate data and research into all aspects of campaign strategy. Siegel also served as Senior Advisor for Tech and Delivery on the White House COVID Response Team.
• Meg Schwenzfeier joins the campaign as Chief Analytics Officer, having previously served on President Biden’s 2020 primary and general election campaign as Data Science Director. Most recently, Schwenzfeier was the Data and Analytics Director for the Democratic Senatorial Campaign Committee.
“Integrating a data and research-based approach to our campaign strategy will be essential, and we’re thrilled to have two of the brightest minds in the Democratic Party leading this effort for us,” said Julie Chavez Rodriguez, Biden-Harris 2024 Campaign Manager. “Both Becca and Meg were instrumental in President Biden and Vice President Harris’ 2020 victory, presenting a clear and accurate picture of the electorate and getting it right when it mattered most. With their leadership, our campaign will use data to take a holistic view of all the ways we are interacting and communicating with voters, to ensure we’re reaching the right people in the right ways to win in 2024.”