Harris-Walz Launches “Hard Work,” New Ad Targeting Latino Families Across Battlegrounds
VP Harris: “Hard work is how you get ahead. That is what took me from working as a courtroom prosecutor to the White House as your Vice President.”
“All our families deserve a chance not just to get by, but to get ahead.”
On the heels of Vice President Harris’ Univision Town Hall last week, the Harris-Walz campaign is launching a new ad highlighting how Vice President Harris is working to create an Opportunity Economy where with hard work and ambition, Latino families have a chance to compete and a chance to achieve their American Dream – from buying a home to starting a business and building wealth.
Vice President Harris knows too well that greedy corporations are taking advantage of hardworking families trying to get ahead – that’s why she plans to cut taxes for the middle class, reduce grocery costs and take on corporate price gouging, lower the costs of owning and renting a home, and relieve medical debt for millions of Americans. This is in stark contrast with Trump’s dangerous Project 2025 agenda, which would make life more expensive for Latino families across the country.
This blitz is part of the Harris campaign’s $370 million investment in TV and digital reservations until Election Day. “Hard Work” will air in all markets across battlegrounds and will have an emphasis on high-viewership events and shows, including high-ranked telenovelas, MLB championship games, Liga MX, LaLiga and the 2024 Billboard Latin Music Awards.
The following is a statement from Harris-Walz Coalitions Media Director Maca Casado:
“As the daughter of a working mother, like many in our community, Vice President Harris knows well the importance of hard work. She also knows that when big corporations raise prices on everyday needs like housing and groceries, no matter how hard families work, the American dream becomes harder to achieve.
“Donald Trump is only focused on serving the best interests of his billionaire friends and big corporations, while Vice President Harris has a record of taking on big banks and greedy corporations—and winning. We deserve a leader who is willing to stand up for us, fight for our families, and deliver real opportunities for all of our communities. And that’s what we have in Vice President Kamala Harris.”
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